A war has implicated multiple domestic manufacturers of electronic shielding materials, absorbing materials, and thermal conductive materials

In recent days, the Russia Ukraine war has become the focus of people's attention, and to this day, the war situation is still intensifying. On the 28th, the Russian news agency reported that the Ukrainian delegation participating in the Russia Ukraine negotiations had arrived in Belarus on the same day, but the negotiations did not seem to have ended the dispute.

Previously, a group of countries and regions such as the United States and the European Union announced economic sanctions against Russia, and external attention began to extend from the war to the economy.

As an important economic partner of Russia, many speculate that under sanctions and war, Chinese companies' business in Eastern Europe will inevitably be impacted.

After the Russo Ukrainian War, are domestic mobile phones still popular in Eastern Europe?

In addition to Internet companies, many mobile phone companies also failed to escape the impact of the war.

On February 24th, which was supposed to be the day of the Redmi Note 11's local launch event in Ukraine, the event was forced to be cancelled due to the sound of explosions in Kiev.

Why did Xiaomi choose to hold its press conference in a small country like Ukraine?

Xiaomi entered the Ukrainian market in 2016, and in a country with an average GDP of only over 3000 US dollars, the cost-effective Xiaomi quickly became the most popular mobile phone brand among Ukrainians.

According to Canalys data, in the fourth quarter of 2018, Xiaomi's market share in Ukraine reached 26.7%, winning the top spot in smartphone sales in Ukraine. Since then, its sales have remained at the forefront.

In fact, domestic mobile phone brands have always been highly recognized in Eastern Europe.

According to Canalys' sales records for the second quarter of 2021, the most popular mobile phone brands among Ukrainian consumers are Xiaomi, Samsung, Transsion (Transsion Holdings) OPPO、 Apple, a domestic brand, occupies two seats.

Russia is no exception, both Honor and Xiaomi have been the most popular smartphone brands in Russia.

In the war, Ukrainian citizens have become refugees. For a long time to come, the primary issue is to solve their basic needs, and domestic mobile phone brands may suffer heavy losses in Eastern Europe.

In addition to smartphones, Huawei also has an important business in Ukraine - network construction.

Since 2000, Huawei has strengthened its business in Ukraine, playing a crucial role in the development of 2G and 3G networks by providing low-cost, high-quality software and equipment.

In the past few years, Huawei has helped Ukraine increase its mobile broadband penetration rate from 8% to 65%. More than half of the equipment for Ukrainian operators is produced by Huawei, making it one of the largest suppliers to the three major mobile operators in Ukraine.

In 2019, Huawei absorbing materials also won the bid for the construction of the 4G subway network in Kiev, the capital of Ukraine, which is the largest subway communication project in Central and Eastern Europe and Scandinavia.

However, in 2020, Ukrainian media reported that US Deputy Secretary of State Keith Krach told the media that the Ukrainian Ministry of Foreign Affairs is currently planning to dismantle all Chinese Huawei equipment installed in the Ministry of Foreign Affairs building. After the demolition of the Ukrainian Ministry of Foreign Affairs building, other government agencies in Ukraine will also be dismantled.

In the midst of war, Huawei's years of efforts may be ruined, and it is unknown whether Ukraine, which has "abandoned" Huawei, will choose Huawei to rebuild its network construction in the future.

Can Haier continue the myth of counterattack?

In this war, the hardest hit are undoubtedly physical enterprises. A group of Chinese listed companies with operations in Russia have recently experienced a sharp decline in their stocks, causing panic among investors who have been inquiring about the companies on the investor inquiry platform.

On the afternoon of March 1st, Beken Energy announced that its wholly-owned subsidiary, Beken Energy Ukraine Limited, will temporarily suspend all drilling projects in Ukraine starting from February 26, 2022. It is currently unpredictable when normal construction can resume, as it is expected to have adverse effects on project progress and operations.

According to the financial report, in 2020, Beken Energy's revenue in Ukraine accounted for 23.79% of its main business revenue. According to the 2021 semi annual report, 35.81% of Beken Energy's operating revenue comes from the Ukrainian region.

The stock market of the electrical appliance market is also a green sea, with Eastern Europe being an important export region for Chinese electrical appliances, especially Russia, as the largest country in Eastern Europe, which is the largest market for electrical appliances in Eastern Europe.

Haier Smart Home Thermal Conductive Material Thermal Conductive Silicon Film has made many important layouts in Russia. In 2016, Haier Smart Home built its first refrigerator smart factory in Russia and achieved the goals of being put into operation, reaching production capacity, and making profits that year. At present, Haier Smart Home has built four factories in Russia, including refrigerators, washing machines, televisions, and cold internet.

In 2020, Haier Smart Home's overseas kitchen appliance revenue in the Russian market increased by 83%. Despite the overall downturn in the Eastern European home appliance market, Haier Smart Home grew against the trend and jumped to second place in the market.