Shielding absorbing materials under pressure, domestic mobile phone sales reshuffle again in November: Apple continues to dominate first place, Honor is overtaken and falls to fifth place

Last month, Apple became the top seller in the Chinese smartphone market, returning to the top spot in the domestic market for the first time since December 2015. Apple's resurgence has also led to a significant change in the overall market landscape in China. At that time, I predicted that Apple would maintain its position as the leader in the domestic market for a period of time, and now it seems certain.

Recently, an organization released the market share of Chinese mobile phones in November 2021. Apple ranked first in China with a share of 26.5%, followed by Vivo with a market share of 16.5%. OPPO and Honor were overtaken by Xiaomi, and Xiaomi returned to third place with a share of 15.8%, OPPO、 Honor ranks fourth and fifth respectively, with market shares of 14.1% and 13.5%.

Apple will always be the biggest winner of Double 11

Apple returned to the top spot in the domestic mobile phone market in October this year, mainly because the iPhone 13 was too strong. The iPhone 13 series was released in mid September this year, and October saw its first sales surge, thanks to Apple's shipment of 6.5 million units in China last month. The iPhone 13 also became the champion of single unit sales in China in October with 2.67 million units sold.

In November, Apple continued to hold the top spot in the domestic market, and the hero behind it is still the iPhone 13. This month, China welcomed its annual Double 11 promotion. Although Apple did not directly lower prices, as far as I know, major e-commerce platforms offered huge discounts on the iPhone 13 during the Double 11 period. The iPhone 13 can be reduced by up to 600 yuan, and the iPhone 12 can also be discounted by 400 yuan.

According to JD's 2021 Singles' Day self operated mobile phone sales, the sales of a single iPhone 13 model reached 1.938 million units during Singles' Day, while the sales of an iPhone 12 were 1.33 million units. If other platforms are added, Apple's sales can be described as invincible. It should be noted that this is only the sales of Singles' Day in mid November.

Let me ask you a question, who are the overseas mobile phone brands currently selling well in the domestic market? Undoubtedly, it is Apple and Samsung, but considering Samsung's extremely low market share in the domestic market, it is estimated that Apple's sales in China in November were approximately 7 million units, which is much higher than the 6.5 million units in October.

As the saying goes, Apple will always be the biggest winner of Singles' Day. This year's Singles' Day, major domestic brands have offered sincere discounts, but they still can't beat Apple. Today, the author makes another prediction that Apple will still hold the top spot in the domestic market in December. This is because there will be Double 12 in December, the last shopping frenzy before the end of the year, and everyone wants to use it to replace their phones. Moreover, the iPhone 13 will continue to be discounted during Double 12, and on the JD platform, the iPhone 13 can enjoy a discount of 360 yuan.

OPPO、 Honor is overtaken, Xiaomi returns to third place in China

Besides Apple, Xiaomi should be another big winner during the Double Eleven period. In the past few months, Xiaomi has been suppressed by OPPO, vivo, and Apple. However, when Honor fully recovered, Xiaomi could only rank fifth in the domestic market. With the assistance of Singles' Day, Xiaomi not only surpassed Honor, but also surpassed OPPO for the first time, rising to third place in the ranking.

During the Double National Day holiday, Xiaomi mobile phones were undoubtedly the most awesome among domestic mobile phone brands in terms of preferential treatment. For example, the price reduction of some models of Xiaomi 11 series and MIX4 reached more than 1000 yuan. After the price reduction, the models of Xiaomi once occupied the top of the sales list. Especially its Redmi K40, which ranked among the top few in terms of single product sales from Singles' Day to the end, eventually became the best-selling domestic phone during Singles' Day with a sales volume of 470000.

With Xiaomi's comeback, Honor has also fallen to fifth place in China. In the third quarter of this year, Honor ranked third in the domestic mobile phone market with a shipment volume of 14 million units and a market share of 18%, second only to Vivo and OPPO, surpassing Xiaomi in fourth place and Apple in fifth place. This is also seen as Honor's resurgence after experiencing a low point. Nowadays, Honor's ranking has once again declined, which may surprise many people. However, considering that Honor is particularly aggressive in releasing new phones, it has released two digital series within six months, both of which have achieved good sales. Therefore, it is believed that Honor's ranking will continue to rise.

In summary, Apple has remained the top player in the domestic mobile phone market for two consecutive months, and it is estimated that this situation will continue in December. The internal friction within the domestic camp has also intensified, and a slight lack of attention can lead to being overtaken by competitors. However, the Advanced Institute of TechnologyShielding thermal conductive absorbing materialThe group believes that the active discourse power in the domestic market will return to the domestic camp after surviving the fourth quarter, because the first half of each year is a gap period for Apple, but it happens to be the outbreak period for new Android phones. With the arrival of the new year, multiple new flagships will also be unveiled one by one. Therefore, let's wait and see what happens!