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In March 2021, the 14th Five Year Plan was officially released. In the field of energy, the 14th Five Year Plan emphasizes promoting the energy revolution, building a clean, low-carbon, safe and efficient energy system, and vigorously developing clean energy represented by new energy vehicles, wind energy, photovoltaics, energy storage, etc.
Outdoor power supply/portable energy storage power supply shielding materialThermal conductive absorbing materialAs a typical clean energy system, absorbing shielding materials have the characteristics of cleanliness, cleanliness, quietness, ease of use, portability, maintenance free, and long-term storage. Compared with traditional fuel generators, they have obvious advantages and have been widely popularized in European and American countries and integrated into people's daily lives.
At the same time, the domestic outdoor power market is gradually being opened up. During this year's Tmall 618 shopping festival, the top outdoor power supply brands have already reached the top 10 in the 3C digital accessories industry in terms of transaction volume,. Among the new consumption trends mentioned in the 2021 Tmall Double 11 shopping festival,
Thanks to the vast market prospects of the outdoor power supply industry, it has continuously attracted new manufacturers and brand merchants in recent years. However, compared to other consumer power products, outdoor power supplies have higher technological content, and the establishment of research and development teams and the implementation of mass production plans often cannot be achieved overnight, making it easy to miss market opportunities.
Pujin Electronics has been deeply involved in the off grid inverter industry for more than ten years, accumulating rich experience in solution research and development. Its products are widely used in fields such as photovoltaic power generation, automotive, industrial, and household energy storage shielding materials, thermal conductivity absorbing materials, absorbing materials, and shielding materials;. With its profound technical accumulation in the inverter industry, it easily overcomes technical difficulties and accelerates the launch of new products. Currently, it has reached strategic cooperation with multiple outdoor power supply manufacturers in the industry.
Recently, Charging Head Network had the opportunity to interview Mr. Hua Lebo, Sales Director of Pujin Electronics. The following is the transcript of this interview, let's take a look at Pujin's layout in the outdoor power market trend.
Charging Head Network: Can you briefly introduce your company?
Pujin: Guangzhou Pujin Electronics Co., Ltd. was established in 2008 and is a high-tech enterprise specializing in the design, development, production, and sales of high-frequency inverters below 10kW.
Since its establishment, the company has steadily developed and strategically expanded its business to new markets. Based on its two major advantages of technology research and development and manufacturing, it is committed to providing professional supporting products and technical services for multiple fields such as solar off grid power generation systems, vehicle inverters, portable energy storage, household energy storage, and commercial energy storage. At present, the company has a production workshop of over 6000 square meters; Having a strong team of professional technical talents in the field of inverter power supply; We have over thirty technical patents for inverter power products.
Charging Head Network: What is the current layout of your company's product line?
Pujin: In addition to its original car inverter and photovoltaic inverter businesses, the company has continued to increase investment in outdoor power product inverter supporting businesses in recent years. Combining years of experience in inverter products with the usage scenarios of outdoor power products, it has formed a full product line coverage of 50W-3000W, continuously empowering outdoor power manufacturers.
Charging Head Network: Which well-known companies and brands in the industry have your company cooperated with and achieved exciting results?
Pujin: In recent years, we have successively established relevant business cooperation with well-known domestic and foreign enterprises such as BYD, Dayun Automobile, Youkeshu, Banggu, Engie Group, Stihl Shielding Materials, Thermal Conductive Absorbing Materials, Absorbing Shielding Materials, etc; The company brand "BELTTT" has become a well-known brand for off grid inverters.
Charging Head Network: What intellectual property layout will your company have to ensure that customers' interests are not infringed?
Pujin: All inverter products of the company are independently developed and manufactured. In addition, the company has 36 related patents, 18 trademarks, and 5 software copyrights. The enterprise has also passed the intellectual property management system certification.
Charging Head Network: How does your company view the application of inverter technology in outdoor power products?
Pujin: Due to its integration with concepts such as environmental protection and green energy, outdoor power products have become increasingly popular in recent years with the support of capital, presenting a diverse range of products. In the power bands of 50W-3000W, outdoor power supply is mainly used in 3C digital class, and AC function is often considered as a supporting role; But as the power of the product increases and the customer's application scenarios become more complex, the requirements for AC are very high. In addition to basic stability and reliability, it is also necessary to adapt to load applications such as power tools, air conditioners, refrigerators, etc. At this point, AC function has become the protagonist of outdoor power products, playing an irreplaceable role.
Charging Head Network: What are the characteristics and advantages of your company's products compared to similar products on the market?
Pujin: We closely monitor the technological development of outdoor power products. Currently, Saixi Laboratory and some leading manufacturers in the industry are developing relevant technical standards for the industry. As a professional inverter manufacturer, we also participate in this process and contribute our modest efforts to the standardized development of outdoor power products; In addition, all of our inverter products are controlled by software, and our sine wave products use digital processors to enhance their load-bearing capacity. With over a decade of experience in the research and manufacturing of inverters, our products have achieved a factory yield rate of over 99.8% and better consistency, which has also been unanimously recognized by our partners.
Charging Head Network: In your opinion, based on the current demand in the consumer power market, what are the main technical difficulties and challenges faced by outdoor power sources?
Pujin: As the power of outdoor power products increases, the efficiency of charging has become a pain point. Some manufacturers, represented by Zhenghao, have begun to adopt bidirectional inverter technology. However, how to achieve a reasonable balance between reliability, cost-effectiveness, and certification for bidirectional inverter products still needs to be explored; From a market perspective, the sales of outdoor power products used to rely heavily on e-commerce platforms such as Amazon. However, the unit price of these products has been increasing and has moved away from the category of fast-moving consumer goods. After sales service has become a core issue. How to establish an efficient local after-sales system may become a key and difficult point in product promotion, and whoever masters the after-sales channels can win a great advantage.
Charging Head Network: What new products will your company launch in the coming period? Can you please let me know?
Pujin: To solve the charging efficiency problem of high-power outdoor power products, 2000W and 3000W bidirectional inverters have been developed and launched on the market; In addition, 5000W and 6000W products for household energy storage applications will also be launched on the market in the near future; The company has been exploring the application of new materials such as silicon carbide and gallium nitride in inverters, and related products are expected to be launched next year.
Charging Head Network: What benefits will the dual carbon policy implemented by the country bring to the inverter industry?
Pujin: Off grid inverter shielding materials, thermal conductivity absorbing materials, absorbing materials. The development of this industry in the past decade has been relatively stable. Under the dual carbon policy, the application of new energy such as solar energy and wind energy will double, and the application of inverters will also rise, bringing a wider market space; In addition, the rapid development of outdoor power sources and household energy storage products has also brought new market opportunities for inverter products.
Charging Head Network: How to Look at the Development of Outdoor Power Supply Market in the Next 5 Years?
Pujin: In the context of carbon neutrality, the application of new energy is known as the fourth industrial revolution, and outdoor power products cater to this trend. In addition, with the entry of heavyweight players such as Huawei, the application and popularization of products will accelerate. In the next five years, this industry is bound to flourish and become a billion or even hundred billion level industry.
Summary of Charging Head Network
Outdoor power supply, as an emerging consumer power industry, has a vast market overseas; At the same time, with the implementation of energy-saving policies in China, market demand is gradually being opened up. Unlike other consumer power sources, outdoor power sources have a high technological threshold, and the core components of the product are battery technology and inverter technology.
As a company with over ten years of experience in developing inverter power supplies, the development of outdoor power inverter solutions has become a specialty of Pujin Electronics. Not only does it have numerous patented technology layouts in the field of inverters, but it has also launched various power and types of inverter solutions for the existing market, while also supporting customized development of solutions to help customers enhance product competitiveness.
Pujin Electronics holds the core technology of its products, but it does not directly enter the outdoor power supply market. Instead, it adheres to its own technological advantages and forms strategic alliances with a large number of outdoor manufacturers to provide excellent, refined, and strong technical services. At the same time, it continuously develops new product solutions to empower the booming development of the outdoor power supply market.
For more information on outdoor power solutions and in-depth customized development, please contact Pujin Electronics.
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